From The Beijinger by Katie Coy It’s a common practice in China to give Western celebrities nicknames that don’t always match up with their given names. Sometimes this will be a play on the transliteration of the celebrity’s real name or a reflection on the celebrity’s reputation. Some of these nicknames can be pretty hilarious or just straight up insulting, …
by Erin Leonard Partnering with celebrities to sell a product, also known as celebrity marketing, isn’t a new concept — but it can be considered a characteristic of modern marketing. In celebrity marketing, a company essentially rides on a celebrity’s fame to spread brand awareness. And what makes it so effective is that potential customers see this as a kind of …
Combining high fashion and culinary delights, 12 of some of Australia’s top fashion influencers were welcomed by Silks Restaurant Chef de Cuisine, Kar Loong Yee, to celebrate the Lunar New Year in Melbourne with all guests dressed by the iconic fashion brand Camilla. Silks hosted the Lunar New Year banquet within the iconic Mongolian tent, offering an intimate dining experience …
Australian marathon swimming legend, Chloë McCardel, has faced fights that women and girls all over the world face every day. From surviving the psychological depths of an abusive relationship, to courageously battling Post Traumatic Stress Disorder, Chloë’s story is an inspirational mix of resilience, survival, and triumph over adversity. In under 48 hours, Chloë will break the World Record for …
Celebrating the drop of their latest collection “Runaway Royal”, 15 of Australia’s top Chinese fashion influencers were invited to take part in a vivid and whimsical experience hosted by fashion brand, Camilla. A rich feast of high fashion and culinary delight, guests were treated to a morning tea at The Tea House located in the recently unveiled Crown Sydney. Welcoming VIP guests …
2020 has been a tough year for everyone across the board, with Covid-19 halting innovation and progress across a number of industries. Which is why it makes Alpha-H and their visionary decision to finally break into China a stroke of genius. Proudly Australian owned and operated, Alpha-H is considered a global leader in corrective and preventive skin care. A culture …
An article by Rob Pringle MGI were recently asked to present at the China/Australia wine Summit on “Tourism, Trends and success factors in attracting Chinese tourists” China has the world’s highest number of smartphones and mobile internet users who spend in excess of three hours on their devices every day. Social media platforms such as WeChat, Sina Weibo, live stream …
An Insight by Michael MacRitchie Yes, we know that China can be a very exciting market… China has a flourishing live music scene, with 57% of affluent music fans attending concerts. China’s influence on the global music business is growing, and labels and artist managers from around the world are recognising the potential to engage with a large group of …
If the advertising industry were a family, branded content would be the overbearing mother-in-law.
News by Laura Bowman SHANGHAI (May 22nd 2015) –JORYA hosted Jessica Alba as the distinguished guest of their fashion show, “Reflection New York”. The iconic fashion enterprise debuted its new line as Mrs. Alba enjoyed the innovative, industrial display and mingled with local celebrities. JORYA was founded in 1992 and is now widely recognized as an elegant and unique female clothing …
By Michael MacRitchie The power of a Celebrity’s influence is something every single brand that wants to excel in the market should be aware of and fully utilizing to it’s maximum capacity. Celebrity branding and advertisements are absolutely one of the best paths to differentiate your brand and product from the others as well as capturing the customer’s attention …
Scarlett Johansson and Samuel L. Jackson are Hollywood’s latest red-carpet envoys to China. They’re among the actors promoting an export from the U.S. — Walt Disney Co. (DIS)’s “Captain America: The Winter Soldier” — at an event at a shopping mall in Beijing today as American movie makers continue to experiment with ways to penetrate the massive Chinese market. Disney is marketing …
News by Justine GOLDZAHL MGI was interviewed by Merle Ginsberg from The Hollywood Reporter. The complete article can be found if you click here or just below; With China’s luxury market hovering at $50 billion (according to Bomoda, a company focused on Chinese luxury consumers), it was only a matter of time before its mighty presence spilled over onto Rodeo Drive and at …
News By Inusa Dawunda Jr. Come November 24, the eyes of boxing fans will be trained on the Cotai Arena at the Venetian in Macao, the venue for what organizers say will be the biggest professional boxing match ever held in China. Top Rank is promoting the “Clash in Cotai” with boxing superstar Manny Pacquiao fighting Mexican-American Brandon Rios in the …
News by Justine GOLDZAHL MGI was interviewed by Jason Chow from The Wall Street Journal. The complete article can be found if you click here or just below; Chinese tour operators have spent the week squiring wealthy tourists from China to fashion shows and shopping sprees around New York, reflecting China’s growing clout among brands seeking to reach new shoppers. …
News by Justine GOLDZAHL I picked this article on “The Atlantic” which looks at Chinese regulatory control on popular entertainment singing competitions. The article can be found on this link if you click here or it is just below as well. Last year, the popular television show The Voice of China dominated chatter on social media, edging out the case of Bo Xilai, a political …
News By Michael MacRitchie MGI Entertainment has just announced the launch of a new business unit called “Ultimate Experiences” A service for VIP’s who are looking for access to the most sought after events, award shows, experiences & film premieres- We are now in a position to offer you exclusive VIP access to 50 unique experiences including; the Grammy’s, Hollywood film …
News by Michael MacRitchie MGI Entertainment and W Squared Live today announced a commercial partnership in conjunction with The Phantom of the Opera’s Shanghai run from December 3rd 2013 to January 26th 2014. Acting on behalf of the production, MGI Entertainment will be responsible for business partnerships connecting major brands with unique and powerful opportunities, guaranteed to “send shivers down your spine.” …
I picked this article up from business 2 community where Michael Smith refers to the growing trend of Western Celebrities joining Chinese social media platforms. The article can be found here or just below if you keep reading. China. One of the last remaining major frontiers of social media. And there are legitimate reasons for that. Not only is there an obvious …
I picked up this article from Ad Age where Anita Chang Beattie discusses which Western celebrities are the most popular in China. The article can be found here Or if you read on below; It’s probably not a huge surprise to learn that Kobe Bryant is a top foreign celebrity among consumers in basketball-crazy China. But what about Audrey Hepburn …
