Star power; can it bring the star community?
-Andrew Collins is a leading social media strategist and founder of Mailman Social Media, he also consults to MGI on global entertainment partnerships.
First of all – brands in Asia love to have the affiliation with ‘star power’. For the fortunate brands that get this connection right it can rain long term benefits (think……) but for the few brands that simply splash the cash and hope that the endorsement will deliver a meaningful result – well that’s simply gambling. Macau is the place for that!
G Star Taps Liv Tyler for Ad campaigns
Denim brand G-Star has released its new ad campaign starring actress Liv Tyler.
The campaign was shot by Dutch photographer and director Anton Corbijn for the third time, an artist mainly known for his work for bands including Depeche Mode and Nirvana.
G-Star is also Dutch and already successful on European markets but wants to up its ante now, especially in the US, which is why the brand has been showing its collections at New York Fashion Week for the past few seasons.
The 32-year-old Stealing Beauty actress will appear in print advertisements for G-Star until the Fall of this year. The label plans to expand to 50 free-standing stores in the U.S.
“Liv is a great fit for the brand because she exudes the perfect level of sensuality, a characteristic very important to G-Star,” a label rep said according to People. “She’s a strong, beautiful and independent woman with an impeccable feeling for style.”
Liv Tyler, daughter of Aerosmith lead singer Steven, is a popular spokesmodel for fashion and beauty brands, having previously starred in ads for Gap and Givenchy’s Very Irresistible fragrance ads.
Classic Beauties….
An insight by Andrew Howie
As a young boy growing up, my wall was covered in posters of women. It seems to be a rite of passage for all males as they negotiate through the mine field that is puberty.
Whilst some of these photos were merely old pages from Sports Illustrated calendars or pseudo-famous women from sports mags, there were a few truly iconic sirens. Women who were classically beautiful.
And they were beautiful in the days before air-brushing and other such trickery. I am talking about Sophia Loren, Farrah Fawcett, Cindy Crawford, Claudia Schiffer and Elle Macpherson, just to name a few. I am sure that every man has a list of their own. Their top 5.
These women birthed the term ‘supermodel’. So hot were they, the term model just didn’t do them justice. Read the rest of this entry »
“Does Zhang Ziyi Represent Chinese Women?”
I found this article on http://www.littleredbook.cn which covers insights into Chinese advertsing, marketing and social media.
The article is from Veronica who is writing about Zhang ZiYi, a famous Chinese movie star and whether she represents Chinese women. It’s an interesting culture article and a good way to get quick insight into the heart of the Chinese woman. I think it is interesting because the article also touches upon Zhang Ziyi relationship with her brand partners…
To be linked to the the article directly please go to http://www.littleredbook.cn/2010/01/28/is-ziyi-zhang-qualified-to-represent-chinese-women-netizens-comments/
It is also just below…
As the proudest international star from China, the spotlight brings Ziyi Zhang just the same troubles as fame. Recently, she is suffering from some terrible trust crisis among the public. And we can see all kinds of media reports and arguments bomb online and offline. Read the rest of this entry »
Megan Fox is the new face for Armani underwear
The sultry and sexy actress Megan Fox 23, is stripping down to her underwear in the name of fashion.
The ‘Transformers’ star has signed on to be the new face and body of Emporio Armani Underwear and Armani Jeans campaigns. The 23-year-old modeling the designer underwear set to appear on billboards in cities across the world.
These Promotional shots released recently show the brunette posing in underwear, mini skirts and tight shirts. The advertising campaigns were shot on location in Los Angeles by fashion photographers Mert Alas and Marcus Piggott.
Designer Giorgio Armani said: “Megan is young and sexy and has a lot of spirit. Emporio Armani Underwear and Armani Jeans are all about a youthful attitude making her the perfect choice for the collections.”
Star Power in China
The celebrity endorsement is a growing staple of advertising on late night Chinese television, magazines, newspapers and billboards. Celebrity-backed products are thought to be an attractive status symbol amongst China’s growing consumer class. Nearly half of China’s prized youth demographic say they like celebrity endorsements, according to a recent study by UPS. Also Forbes has released its list of the Top 10 Chinese celebrities, which surveys the who’s who of China to rank them based on personal income, public influence, internet reach and commercial value. •Thanks to Olympics fervor, sports stars were especially represented this year, with four of the five top spots belonging to athletes. The rankings and Forbes’ reasonings below: Read the rest of this entry »
Which Chinese Celebrity is the most…?
Which Chinese Celebrity Is The Most _______”?
I found this article on enoVate web site and I thought that this was a very good article in getting a deeper insight in to what Chinese youth believe which local celebrity is the most..? the complete article can be found here http://enovatechina.com/blog/ or it is also just below if you would like to read on below….
We asked enoVate research team member Beibei to give her opinion on which Chinese celebrities are the most identifiable by their unique attributes. Here are her responses! Feel free to leave comments if you disagree!” Read the rest of this entry »
A Question Posed : Chinese Models or Western Models?
I found this very good article on the enoVate China web page which is a design an insights firm based in Shanghai
I found it relevant event and interesting as it speaks about how international style, international models can give Chinese brands international appeal for Chinese youth
The complete piece can be found here or if you read on it is also below as well…
“eno Marketing genius Leon Ni contributes his views on the preference of Chinese Models or Western Models in the minds of Chinese youth.
Which models do you prefer in your heart, Chinese models or Western models? The answer is obvious.
It’s akin to a Western guy having a preference to Chinese women with the single-edged eyelid; Chinese fashion icons who look like their European and American counterparts will make Chinese youth glance twice. Read the rest of this entry »
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