Seven-time NFL world champion, Tom Brady, is officially heading Down Under. The Crown has announced An Evening with Tom Brady, a one-night-only speaking event with the multi-time MVP winner set to hit the iconic Palladium in Melbourne on Saturday, 27 January 2024. According to the event organisers, guests will have a “once-in-a-lifetime” opportunity to hear from the all-conquering quarterback and sporting legend as he shares …
Fans, mark your calendars now and re-unite with King of Mandopop, Jay Chou who will be returning to Australia in March 2024 to resume his electrifying Jay Chou Carnival World Tour! During his last sold-out Sydney stop, Jay Chou enthralled his die-hard fans and thrilled them with his stage performance and timeless songs. Against the backdrop of a riveting night …
Sydney: 30.08.2023 Victoria, August 30, 2023 — Mount William Station is thrilled to announce the eagerly awaited annual Mount William Station Polo Tournament, scheduled against the picturesque backdrop of the Grampians National Park on October 28th and 29th, 2023. This prestigious event guarantees a weekend filled with grassroots polo excitement, luxurious surroundings, and the culinary mastery of celebrated MasterChef celebrity and …
Sydney: 04.03.2023 Taiwanese Mandopop icon, Jay Chou, made a triumphant return to Sydney on Saturday 4 March as part of his ‘Jay Chou Carnival World Tour’. The 43-year-old singer-songwriter performed to a sold-out audience at GIANTS Stadium. The ‘Pink Ocean’ singer wowed the 30,000-strong crowd with a phenomenal career-spanning live concert experience. Throughout the energetic set of much-loved songs, the show’s …
Sydney: 12.05.2022 Teaming up with Australian swimming Olympian Ian Thorpe, Anthogenol®️ brings its 70 years of research and work with antioxidants to everyday Australians to support general health and wellbeing. A global pandemic has enabled people to slow down and pay attention to their body by regularly exercising and taking supplements to maintain their physical health, suggesting a collective movement …
From The Beijinger by Katie Coy It’s a common practice in China to give Western celebrities nicknames that don’t always match up with their given names. Sometimes this will be a play on the transliteration of the celebrity’s real name or a reflection on the celebrity’s reputation. Some of these nicknames can be pretty hilarious or just straight up insulting, …
by Erin Leonard Partnering with celebrities to sell a product, also known as celebrity marketing, isn’t a new concept — but it can be considered a characteristic of modern marketing. In celebrity marketing, a company essentially rides on a celebrity’s fame to spread brand awareness. And what makes it so effective is that potential customers see this as a kind of …
Combining high fashion and culinary delights, 12 of some of Australia’s top fashion influencers were welcomed by Silks Restaurant Chef de Cuisine, Kar Loong Yee, to celebrate the Lunar New Year in Melbourne with all guests dressed by the iconic fashion brand Camilla. Silks hosted the Lunar New Year banquet within the iconic Mongolian tent, offering an intimate dining experience …
Australian marathon swimming legend, Chloë McCardel, has faced fights that women and girls all over the world face every day. From surviving the psychological depths of an abusive relationship, to courageously battling Post Traumatic Stress Disorder, Chloë’s story is an inspirational mix of resilience, survival, and triumph over adversity. In under 48 hours, Chloë will break the World Record for …
Celebrating the drop of their latest collection “Runaway Royal”, 15 of Australia’s top Chinese fashion influencers were invited to take part in a vivid and whimsical experience hosted by fashion brand, Camilla. A rich feast of high fashion and culinary delight, guests were treated to a morning tea at The Tea House located in the recently unveiled Crown Sydney. Welcoming VIP guests …
2020 has been a tough year for everyone across the board, with Covid-19 halting innovation and progress across a number of industries. Which is why it makes Alpha-H and their visionary decision to finally break into China a stroke of genius. Proudly Australian owned and operated, Alpha-H is considered a global leader in corrective and preventive skin care. A culture …
Article by Ryan Cheng Perfection Fresh has a long history of innovation and adaptation; and in a world currently fighting a pandemic, this foundation has put them in good stead. In the early 90’s, the team at Perfection Fresh was busy exploring the fresh produce of Japan. Wandering through busy farmers’ markets, they stumbled upon what can only be described …
An article by Rob Pringle MGI were recently asked to present at the China/Australia wine Summit on “Tourism, Trends and success factors in attracting Chinese tourists” China has the world’s highest number of smartphones and mobile internet users who spend in excess of three hours on their devices every day. Social media platforms such as WeChat, Sina Weibo, live stream …
An Insight by Michael MacRitchie Yes, we know that China can be a very exciting market… China has a flourishing live music scene, with 57% of affluent music fans attending concerts. China’s influence on the global music business is growing, and labels and artist managers from around the world are recognising the potential to engage with a large group of …
If the advertising industry were a family, branded content would be the overbearing mother-in-law.
News by Laura Bowman SHANGHAI (May 22nd 2015) –JORYA hosted Jessica Alba as the distinguished guest of their fashion show, “Reflection New York”. The iconic fashion enterprise debuted its new line as Mrs. Alba enjoyed the innovative, industrial display and mingled with local celebrities. JORYA was founded in 1992 and is now widely recognized as an elegant and unique female clothing …
By Michael MacRitchie The power of a Celebrity’s influence is something every single brand that wants to excel in the market should be aware of and fully utilizing to it’s maximum capacity. Celebrity branding and advertisements are absolutely one of the best paths to differentiate your brand and product from the others as well as capturing the customer’s attention …
Scarlett Johansson and Samuel L. Jackson are Hollywood’s latest red-carpet envoys to China. They’re among the actors promoting an export from the U.S. — Walt Disney Co. (DIS)’s “Captain America: The Winter Soldier” — at an event at a shopping mall in Beijing today as American movie makers continue to experiment with ways to penetrate the massive Chinese market. Disney is marketing …
News By Michael MacRitchie Beckham will appear in TV and print ads exclusively in China; he’ll initially be promoting the Jaguar F-Type Coupe but will later support the XJ – a key car for the Chinese market. Jaguar says his role “will develop and will see him feature in many Jaguar brand and product communication campaigns in the coming years”. …
News By Paloma Garcia-Forte I picked this article on ”The New Yorker”. The article can be found on this link if you click here or it is just below as well. If you’ve been dying to lunch with Mike Tyson before watching his one-man performance from the front row, you may be in luck. IfOnly, a Web site run by the San Francisco …
