5 Tips When Working With Celebs….

An insight by Michael MacRitchie Tip 1 Understand the spokesperson’s point of view: Many clients will mention to me that a celebrity is a fan of their company’s brand or product. So they assume that the celebrity will want to work with them at a discounted rate (or even free!). It’s important to be savvy in the entertainment industry, as …

Nike. Changing the way we run.

An insight by Andrew Howie It is one of the most recognizable brands that exist on this planet. Founded in January 1964 as Blue Ribbon Sports, later changing its name to Nike Inc in 1978, it takes its name from the Greek goddess of Victory. Under the Nike umbrella, there are other brands such as Umbro, Hurley and Converse. Plus …

Effective use of Celebrity endorsement – Part 3

An insight by Andrew Howie BMW – The Hire Some people may know him from “The International”, whilst others may know him from “Duplicity”. But millions of people around the world know Clive Owen as “The Driver”. “The Driver” is an 8 part series of short films, all produced for the internet, that have been directed by world famous directors. …

Effective use of Celebrity endorsement. Part 1

An insight by Andrew Howie This hugely successful campaign was the brain child of Rawson Marshall Thurber, who also played a huge role in the writing and directing of ‘Dodgeball: A True Underdog Story’. The ‘Terry Tate – Office Line Backer’ series was first produced in 2002 and aired during half time of the 2003 NFL Super Bowl. The main …

How to Become a Chinese Internet Celebrity

Found an interesting article on Little Red Book by Rand Han which discusses the most powerful celebrity in China is actually a “digital blogger” the complete article can be found here Here’s an eye opener: China’s most famous digital blogger is more popular than China’s top movie and sports star celebrities combined… by a pretty wide margin. This is crazy, …

Men in Black

An insight by Andrew Howie With just over a year to go until the 2011 RWC in New Zealand, the home nation is executing a familiar script. Over the past fortnight they have given the reigning world champions a hiding in the Tri Nations tournament. They have done so with conviction and with great sense of purpose. They appear so …

Hilarious- Old Spice- Smell Like a real Man!

This article is by Courtney Cozad from Octagon Celebrity consulting. The full article can be found here The traditional cycle of fame and fortune dictates that the most active, successful celebrities are also the most marketable, generally inking the most deals. Every now and then, however, we’ve seen a campaign re-launch the career of someone whose marketability had dimmed. This …

Computer says no…

An insight by Andrew Howie Since the birth of sport, players have been complaining about the referees. It seems there is rarely a match where teams are happy with the decisions. In some cases, both teams are fiercely unhappy. As technology has improved, most sports have adopted it in some form or other. Cricket first brought in a 3rd umpire …

The right celebrity can give your brand sex appeal

An insight by Michael MacRitchie It is not uncommon to switch on the television and be confronted by celebrity after celebrity propounding the virtues of some brand or other. Celebrity advertising has always been popular and a fast growing economy attracts celebrities by the dozen in this space. People are easily influenced and impressed by celebrities, and consider it a …

The growing charity challenge.

An insight by Andrew Howie Well established and long standing charities are facing a battle on a new frontier. Whilst they have previously battled to gain your affections and more importantly, your donation, they are now facing a battle against an increasing cluttered segment. Over the last ten years there has been a dramatic increase in the number of registered …

The future is your hand

An insight by Andrew Howie The fact that technology is advancing at a rate of nots is no secret. Devices continue to get smaller and more powerful. And we are reaching an age where if you can dream it, you can do it. I am not much of a gamer. I love to play the things but my addictive personality …

When good actors go bad

An insight by Andrew Howie There is nothing worse than watching a washed up sports star trying to go around just one more time. Whether it be chasing one last piece of glory or the greed to get one more big earning year under the belt, it is too often clear when they need to be set free. Whilst the …

Feminism delivered in fabulous heels

An insight by Andrew Howie Over the years, small screen hits have made their way to the big screen. Many have been successful too and spawned sequels. A great example of this is Mission Impossible.  Certainly some of the better work we have seen from Tom Cruise in recent memory. We have two famous franchises hitting the big screen and …

Here comes the bandwagon

An insight by Andrew Howie With the FIFA World Cup kicking off this week, the time is ripe for the bandwagon to rattle into action. There is no better time to start brushing up on your lingo and working on your outfit. Not to mention annoying all those around you with your new found passion for the sport. The bandwagon …

Brands that walk their talk.

An insight by Andrew Howie How a brand perceives itself and how its consumers perceive it are often very different. Whilst most big brands try and live their positioning line, most fall short. For example, Toyota sign off their ads with ‘Oh What a Feeling”. I’m not sure if you have driven a Toyota lately, but whilst they are very …

Life in the extra dimension

An insight by Andrew Howie I recall vividly the white cardboard glasses that had a red and a blue lens Sitting in a cinema with a bucket of popcorn as objects flew out of the screen at me. It doesn’t seem so long ago does it? Technology has come on in leaps and bounds. No longer do you need to …