An article by Rob Pringle MGI were recently asked to present at the China/Australia wine Summit on “Tourism, Trends and success factors in attracting Chinese tourists” China has the world’s highest number of smartphones and mobile internet users who spend in excess of three hours on their devices every day. Social media platforms such as WeChat, Sina Weibo, live stream …
An article by Rob Pringle There’s no doubt that the influencer marketing industry is the most exciting and effective way for brands to reach consumers via the implied endorsement of popular influencers. With the ability to target specific groups of potential consumers through a personality they trust has resulted in this method generating 11 times more ROI compared with traditional …
· Ziyi Zhang, one of China’s most successful actors and recognised personalities will be starring in Mango TV’s Viva La Romance. · Viva La Romance is watched by over 130 million people weekly and each season attracts a total audience of more than 2 billion viewers. · The leading Chinese show (most popular show in Q3, 2018) begins filming Season 2 in Australia between the 19th -29th January 2019. …
Luxury brands navigate the risks and rewards of banking on celebrity ambassadors, Alibaba gears up for Singles Day with the launch of China’s largest robotics warehouse, and JD.com apologises for a sexist marketing blunder. Read China Decoded to make sense of the market Original article was published by Business of Fashion. MGI Entertainment was interviewed by Casey Hall. The …
PRESS RELEASE: MGI ENTERTAINMENT Shanghai ‘IT-Girl’, Jamie Qianqian Wu, one of China’s most up-and-coming fashion influencers arrived in Australia. Ms. Wu will be collaborating with Australian fashion brands; Toni Maticevski, Romancewasborn and Zimmermann and attending G.H. Mumm’s Birdcage event during her stay. Originally from Shanghai, Qianqian has a diverse background and global perspective working in television production, fashion …
An article by Rob Pringle As far as reputations go, Australian products in China have a stronghold on reception with Chinese consumers, widely regarded as premium quality, value for money and trustworthiness. MGI has previously written on the trend of Chinese shoppers preferring Australian made products to local or other international options. This is particularly true of FMCG items, where safety …
An article by Rob Pringle The most recent movie craze to sweep across America’s mainstream focus and the global entertainment spotlight is Crazy Rich Asians. The screenplay directed by Jon M. Chu is an adaptation of the novel of the same name by Kevin Kwan. The cast sees Constance Wu, Gemma Chan, Lisa Lu, Ken Jeong, as well as many other …
Russell James celebrated the release of his new art-work book “ANGELS” with a reception and exhibit, co-hosted by Cindy Crawford and Candice Swanepoel at Stephan Weiss Studio in New York City on Thursday 6th September. The exhibition showcased the latest collection of Russell James photographs, four years after the release of his previous best-seller. The new book, a …
An Insight from Rob Pringle It’s becoming increasingly clear that KOLs, particularly in China, hold a great deal of influence among their followings. Able to sway the decision making habits of huge audiences, they’ve become an essential avenue for brands to promote their products and services to a highly engaged and targeted audience. KOLs can help brands connect with China’s massive …
An Insight from Michael MacRitchie From the first lullaby sung to us as babies, music provides the “soundtrack” of our lives. So much so that I think many of us take it for granted — just as we do the soundtrack of a film, which we often hear without listening to it. That is, we enjoy the film without realizing how much …
An insight by Michael MacRitchie Dear Brands, Celebrities & KOLS bring visibility, credibility and attract more media attention to public relations, advertising and marketing campaigns because of who they are. Contacting, negotiating and working with celebrities, however, can require critical research and an in-depth understanding of the consumer/brand/celebrity perspectives in order to maximize the potential celebrity partnership. Here are some tips to and also some …
An insight by Michael MacRitchie Australian companies have been building a strong relationship and reputation with Chinese consumers for many years now. Given the rising availability of Australian products and the increasing ease with which they can be purchased online in China, such companies have been leveraging their popularity and growing demand to establish a foothold in what is becoming …
An insight by Michael MacRitchie For the last 10 years, MGI have honed negotiating skills in the high stakes, big ego arena of celebrity endorsement, performances, influencer campaigns and sponsorships. Negotiating countless contracts and endorsement deals taught me a powerful lesson: effective negotiation is just a conversation, a relationship built over time. My experiences negotiating on behalf of …
An insight by Nakhim Seng With the China influencer economy reaching over $15.5 billion this year, KOLs have become an excellent go-between for a brand and their customers if a campaign is planned and managed properly. Let’s say you’ve already chosen an influencer that fits your brand’s image and message perfectly. The most difficult part is not to mess it …
Stamford American School’s forward thinking Global Mentor Programme has welcomed a number of inspirational industry and thought leaders since arriving on the Hong Kong education scene. Having opened their doors in September 2017, they have keenly applied the Stamford spirit of creating a caring community within the school and linking up with the neighboring public by organizing open events …
An Insight by Michael MacRitchie Yes, we know that China can be a very exciting market… China has a flourishing live music scene, with 57% of affluent music fans attending concerts. China’s influence on the global music business is growing, and labels and artist managers from around the world are recognising the potential to engage with a large group of …
News by Michael MacRitchie It’s that time of the year again and everyone’s anticipating the first Victoria’s Secret Show in Shanghai, China. Renowned as the “Oscar Awards of fashion circles”, the 2017 Victoria’s Secret Fashion Show will comprise a star-studded red-carpet fashion show, model briefings, peeks behind the scenes and superstar performances. The show will be broadcasted in more than …
News by George Spain-Warner For six years we have been told “Winter is coming” and now it’s finally here. On July 12th at the Walt Disney Concert Hall in Los Angeles HBO hosted the Game of Thrones Season 7 premiere. MGI also executed an Ultimate Experience for Giorgio Visconti – who is working with Sophie Turner (Sansa Stark) on a …
News by Steven Suddaby “From the Street Lights to the Spotlight” MGI Creative Director Sandra Kaminskaite gave a sneak preview of a project that MGI has been developing with footballer Ronaldinho over the last 12 months. The announcement was made in Changsha at the official press conference for the WFF (World Football Forum). The announcement was also made just before …
News by Laura Bowman We all know that laughter can heal your mind and body, but did you know that it’s also good for your brand? The benefits of comedy on health have been proven for years. It’s a known fact that laughing can lower your blood pressure, reduce stress hormone levels, and lengthen your whole lifespan. When you attach …
